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The TJDA Way is a free digital marketing book that can be used to maximize AdWords (Ads) campaigns for generating profit, and high ROI. It is written in the form of a case study. The book’s purpose is to serve as a handbook for people interested in growing their company through online marketing, with a focus on Google AdWords (Ads).

This digital marketing book explains what needs to be done to grow a company through online marketing. The steps are implemented at a real company in a five month period and using this digital marketing book, the following results were generated when comparing to the same period last year:

  • 324,94% increase in earnings after advertising cost 
  • 100% increase in leads generated
  • €62,99 decrease in weighted cost/conversion
  • 3,91% increase in new monthly profits 

This digital marketing book explains how to optimize the following topics:

  • Understanding your USP’s
  • Understanding the customer journey
  • Positioning and targeting
  • Landing page optimization
  • Optimizing Google AdWords for profit
  • Analyzing results


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